Ph. D, Professor of Marketing
Stipes 318 C
Adee specializes in mathematical modeling of business issues. Prior to arriving at WIU, Adee was the Director of the Centre for Business and Economic Research at James Cook University, Australia.
His research interests include "consumption behavior" analysis (for example, market segmentation based on quality of life indices, and media consumption habits), and "consumer behavior" analysis (for instance, discrete choice modeling). Adee has published more than 50 refereed papers and around 50 monographs, book chapters, and working papers. Some of the recognitions he has achieved in research include: MCB publication's "highly commended" award for the journal paper: Athiyaman, A. (1997). "Linking satisfaction and service quality perceptions: The case of university education." European Journal of Marketing, 31 (7), 528-540); Distinguished Research Award for the journal paper: Athiyaman, A. (2001). "Empirical Generalisations in Marketing: An Indepth Analysis of the Concept". Academy of Marketing Studies Journal. 5(1), 29-34; Research Award for the journal paper: Athiyaman, A. (2002). Cognitive, affective and behavioural responses to Internet-connected computer requirement: A study among distance education students in a print-based environment". Academy of Educational Leadership Journal, 6(3), 33-48; Best paper award from the Inaugural Australian Conference of the Chartered Institute of Marketing for the paper: Athiyaman, A. (2003). Preference for pre-loved clothing and stores that sell pre-loved clothing, and Best paper award from the XI ASBBS Conference for the paper: Athiyaman, A. (2004). Using social values to profile radio audience: A study among community radio listeners.