This paper shows that the target market for opioids are women, and people with less than a college education. It also lists the number of chronic pain sufferers in Illinois, county-wise. The market share for opioids in treating chronic pain is decreasing; OTC pain medications are replacing prescription opioids in treating pain. The relationship marketing practices of the pharma companies, for example, cash rewards to physicians, are also waning, becoming less compared to the 2010s. It is hoped that the data presented in this paper would help Illinois counties to gain greater attention to their opioid problem.
This paper highlights opioid misuse behavior among rural or nonmetro residents using micro data from the recently released 2018 NSDUH. Compared to the urban population, rural residents are 87% more likely to be prescribed opioids, and the overdose death rate driven mostly by prescription opioids has been trending higher in nonmetro regions since 2004. To tackle the opioid epidemic, communities need an accurate assessment of what is happening on the ground, assessing what intervention is working, and what is not. This report describes the happenings on the ground. A multi-variable, contingency table analysis of individual responses to NSDUH reveals that the nonmetro region is home to 1.53 million of opioid misusers of which 52% are either unemployed, not in the labor force, or less than 18 years of age. A person’s employment and health status are the context for the misuse. White-collar, salaried social group misuses opioids the most.
Economic development strategies at the county level focus on Creation, Attraction, Retention and Expansion (CARE) of businesses. For business attraction, it is essential that a county highlights the region’s quality of life and economic growth potential, the two salient evaluative criteria used for business location decisions. As a communication medium, a county’s website is effective in communicating key features of CARE execution, including business attraction evaluative criteria. Our research shows that many rural counties without dedicated economic developers direct site selection web traffic to related parties such as chambers of commerce and tourism departments. In those cases, counties should collaborate their branding efforts with these regional partners to exhibit visual marketing consistency.